Crucial Trading

Exclusive natural floorcovering designs and tactile quality.

At the forefront of innovation and award winning designs, collections embrace the beauty of natural materials for durability, warmth and luxury.

Material

Wool
Sisal
Coir
Jute
Seagrass
Sisol

Warranty

Carpet Foundation 2 Year

Versatile Durability

Finest quality materials from around the world are sourced to produce the best quality and beautiful natural floor-coverings.

100% Wool

Wool is natural, hard-wearing, versatile and supremely soft underfoot. With its insulating properties, it’s the most luxurious and cosy floorcovering choice. The majority of Crucial Trading wool is sourced from the vast expanses of the mountainous regions of New Zealand where legend states that the unique altitude and seasonal rainfall produces the most luxurious form or wool, prized for its fine texture, durability and above all, purity.

Inspiring Design

Crucial remains loyal to innovation and inspiring design with over 100 different floorcoverings in their collection including award-winning ranges such as Mississippi and Fabulous.

Wool-Mississippi_LimeRed Crucial Trading

Natural Flooring

Sisal known for it’s strength and resilience to create graceful and exotic floor coverings.

Sisool is a blend of natural plant fibre material Sisal, full of rugged charm, with natural material Wool for supreme softness.

Seagrass has to withstand all sorts of abuse to be worthy enough to grace your home. Woven into Crucial Trading signature styles of Original, Herringbone and Basketweave in both Normal and Fine weaves.

Coir comes from coconuts grown and handpicked along the Keralan shoreline and then transformed into flooring as inviting as its original setting.

Jute stems once ready the fibres are weaved into a collection of gorgeous, classic designs that date back to the Nineteenth Century.

Fabulous_Emerald-w-CH_Emerald from Amtico Flooring

Rug Builder

Thousands of combinations to choose from, easy-to-use Rug Builder puts you in the shoes of the designer.

Select your rug centre from the range of flooring collections and designs, next decide from 1 the 3 borders types available in cotton, leather, linen or suede in the design and colours available.

Samples of all material are in our (Style Flooring of York) showroom if you prefer the tactile option once used the online rug builder for ideas. Orders are fulfilled by a talented team of craftspeople in the Crucial Trading Kidderminster workshop.